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EMMIS RADIO STATIONS GO CERTIFIABLY MAD™ Use MadPlayer™ To Make Copyright-Free Music Beds for Commercials

By Anonymous

NEW YORK, June 15, 2003: Today, MadWaves Corporation (London, Nice, Boston) announced that a number of stations within Emmis Communications’ radio group – the 7th largest radio group in the US – have purchased the MadPlayer™ to create music beds for commercials and backgrounds for their DJs. Emmis is the second radio company in the US to go Certifiably Mad™; earlier this year, Radio One bought MadPlayers for all its affiliate groups. Operated by MadWaves’ proprietary Generactive™ Music Technology, the MadPlayer generates unique, unlimited copyright-free music of exceptional sound quality users can play with, change, listen to and share with others.

Great Addition to Stations’ Ability to Produce Top-Quality Music.

“MadPlayer is a great addition to our stations' ability to produce top-quality music beds for the DJs and for client commercials,” said Rick Cummings, President of Emmis Radio. "Many of our stations are using the MadPlayer,” added Jimmy Steal, Emmis’ VP of Programming and Program Director at Power 106 in Los Angeles, the number one hip-hop station in Southern California. “It's an incredible resource at a reasonable price.”
One of the Emmis stations using MadPlayer is the New K-LITE 98.7 in Phoenix, AZ. “When MadWaves demo’d the MadPlayer, all of us were sitting there and saying, ‘Wow! Now we won’t have to buy as many production libraries as in the past, that’s fabulous!’” said Joel Grey, K-LITE’s Program Director, who ordered a unit for his imaging director. Grey said he was drawn to the versatility of the technology. “What I liked about it, if you needed a 7-second music bed for a sweeper, you could program it to do that. I think MadPlayer really has a future.”
    “The feedback I’ve gotten from our directors is that they love it,” said R.J. Curtis, KZLA’s Operations Manager in Burbank, CA, who bought the MadPlayer for his station’s imaging and creative directors. “MadPlayer feels and looks like a video game, but it has such practical application. It’s a good tool for creating music beds for the jocks to use and for work for some of the station’s clients. It’s so easy to use and there are multiple possibilities for our team to do creative stuff with it on the air.”

MadPlayer Usage A Trend With Music Professionals.

    “We’re excited by the Emmis professionals’ response to the MadPlayer,” said Voislav Damevski, MadWaves’ CEO, who pointed out: “Not only are production staff at radio stations across the US adopting MadPlayer technology, music producers and professional musicians increasingly are turning to MadPlayer as an essential part of their music creativity arsenal. ”MadTechnology™ usage is a growing trend. Rap artists, drummers, composers – even K-12 music and technology educators now use MadPlayer to inspire, create and make it with music.”

About Emmis.

Emmis Communications - Great Media, Great People, Great Servicesm .
Emmis Communications is an Indianapolis based diversified media firm with radio broadcasting, television broadcasting and magazine publishing operations. Emmis' 18 FM and 3 AM domestic radio stations serve the nation's largest markets of New York, Los Angeles and Chicago as well as Phoenix, St. Louis, Indianapolis and Terre Haute, IN. In addition, Emmis owns two radio networks, three international radio stations, 16 television stations, award winning regional and specialty magazines, and ancillary businesses in broadcast sales and publishing. Emmis has announced the acquisition of a majority interest in six radio stations in Austin, Texas. Pending approvals from the Federal Communications Commission and other regulatory agencies, the transaction is expected to close in the company's second fiscal quarter. After the close of the transaction, Emmis will own 27 radio stations in eight markets.

About MadWaves.

MadWaves designs, develops, markets and licenses software and hardware solutions that bring interactivity to digital music. The Company delivers generative and interactive music solutions and interactive products and software, for application to the web, personal computers, consumer/business products and wireless devices. The Company sells and licenses its products to companies that want to add interactivity and generative music features to their consumer digital audio-related products. MadWaves LTD., UK is headquartered in London with its R&D facility in Sophia Antipolis, France; MadWaves USA, Inc. is headquartered in Boston, with offices in New York and San Mateo, CA.

For Further Information.

    Contact Laurie Rich, MadWaves Director of Marketing and Communication, in New York at 845.876.6330 or Lrich@madwaves.com. Or visit MadWaves’ web site, www.madwaves.com.
For quotes and reviews from some of the numerous professional music industry members who use the MadPlayer, please visit http://www.madwaves.com/flash/quotes.asp








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